in Business

8 Ways To Build A Strong Client Base

Having a strong client base is one of the biggest things that will make or break your business. Clients are, understandably, the lifeblood of a business. Without clients, you won’t make any money, and any venture is bound to fail….

in Business

Decision Points in the Buyer’s Journey

Marketing is essentially an exercise in the behavioral psychology of potential buyers. When making a decision to buy a product or service, the buyer goes through several very distinct phases in the decision-making process. While these phases may be expanded…