Salesforce started as Customer Relationship Management software in the year 1999 and now it has become much more than just a simple CRM software. The unique thing about this software is that it works entirely over the Internet which means that users have access to their accounts and all the data from anywhere.

What Is Salesforce And How It Benefits Businesses

Also, being on the cloud means that customers do not need to invest in costly hardware and invest in a special CRM package as everything is done online. It also allows customers to save money as they don’t need to hire technical staff to manage the CRM software. They just need to log in and upload the data to do a variety of tasks. That being said, this is just a part of the answer to a what is Salesforce question.

A customer relationship management software allows users to manage various interactions within the organization as well as outside the organization. It has inbuilt support for marketing, sales and various other things. It can keep a record of social media, meetings, e-mails, phone calls and various communications.

There are a number of benefits of CRM. It helps in decreasing operating costs and it streamlines business processes. It also helps in optimizing various functions within various departments and thereby, helps in increasing sales revenue.

With the help of this web-based CRM software, customers can manage their orders, projections, knowledge, marketing plans, partner relationships, support and analytics among other things. There are a variety of applications included in this web-based CRM software with each application designed to meet the unique needs of various industries. Of course, before being able to make use of the applications properly, it’s necessary to understand what is Salesforce and how to maximize its effectiveness.

Features Salesforce Offers

There are a number of useful features of this software that has helped it turn into one of the most popular CRM software in the world. It allows easy e-mail integration with external e-mail applications such as Outlook.

It also has an inbuilt social media platform called Chatter that works like Facebook and Twitter. On this application, users can post comments as well as like comments that have been posted by others in the company. This application also allows users to create groups and invite other people to these groups.

A very useful feature of this software platform is that a variety of types of reports can be created easily within seconds. The interface is intuitive which means that even a novice user can start creating customized reports after a few hours of training. A single dashboard can add up to 20 reports and the interface also allows users to schedule or refresh a report and send that report to other users through e-mail.

This platform also has an application marketplace called Appexchange. On this marketplace, users can buy and sell custom applications. These custom applications have many useful features that help in enhancing the functionality of the specific apps inside the platform. A lot of these apps are constantly bought and sold on the marketplace.

Hopefully, we gave a good answer to your what is Salesforce question. In conclusion, the most unique feature of this software platform is that it allows users to access relevant data from anywhere in the world with the help of just an Internet connection. Also, cloud computing makes it viable for organizations of all sizes, big and small.