One of the most popular of all branded work apparel and promotional item choices San Diego Businesses use to market their businesses are custom embroidered caps. The right hat paired with the right logo can become more than mere workwear: it can become a true representation of your brand and mission. That is why you will want to get it right.
Choosing a Custom Embroidered Hat is not as Easy as it Looks
One of the first things business owners find out when they start to look for the perfect hat for their business is that there are more choices and options than they anticipated. Buyers have many options in screen printing and embroidery, color, style, construction, and materials. More importantly, those options are far more impactful than most realize. These choices can impact such things as comfort, functionality, appearance, safety, and even overall branding.
Getting it Right
Even though embroidered caps are one of the most economical choices in work or promotional wear, it is still an investment that you will want to consider carefully. These hats will speak for the brand when you are not around and reach people you never dreamed possible so you want the impression they make to be positive and lasting. The hats should also fit the job the wearer is performing, so you want features that will enhance their performance and not hinder them in any way.
Here are some important considerations that will help you find the best hat for your San Diego business.
Consider How the Hat Will Be Used
Different jobs have different requirements, and may require hats that address those specific needs. The first step is considering the functions people perform and consider what features would best fit those needs. While a stunning snapback might be an awesome look for front of house, it would not do much to add to the safety of someone in the back where safety and high visibility are important. In many cases it is necessary and valuable to have different types of branded hats for companies that have varied functions. Consider these elements that can help enhance branding and job performance:
- Stylish hats can grab customer attention
- Workers performing outdoor or more dangerous jobs may need safety hats
- Some jobs may require considerations about the environment, such as sun visors for outdoors sunny weather, or beanies for those that work in the cold such as in refrigeration facilities
- Highly active jobs may require hats that are able to be fit tightly or be made from moisture wicking materials
- Hats used for promotional items have different needs than those used for workwear
Some jobs require the workwear to be especially durable. In these cases it is important to consider closures such as hook and loop or if stretch to fit is a better option. Another important factor in durability is the type of material and the weave. Twill material for example, is better at hiding stains and some materials are better for stain removal.
Consider Design and Style
Another consideration is style and design. It is important to match the design of the hat to the company and the image you are trying to create. Where a custom beanie might be right for some businesses, a low profile unstructured cap might be perfect for another. Consider what each style would look like in the environment and choose the one that exemplifies and enhances the message you want to send.
Colors that Enhance Your Brand
Once you figure out which hats best fit the jobs and purpose for which you intend them. You will need to consider the best colors for your hats. It is important to choose colors that will highlight your custom embroidered logo, rather than obscure it. For example you would not want to put white on a beige background or black on a navy blue because the design would not have enough contrast to read well.
Logo placement is also a very important consideration as you choose and design your hat. While custom logos are traditionally placed on the front center of a cap, it does not have to be. Logos or additional personalization such as mottos can be placed on the sides or back of the cap as well. The placement of your logo can make your hat even more compelling and memorable.
Custom embroidered caps are much more than workwear or part of a team uniform. They are valuable branding tools that set your company and brand apart from all others. Taking time to know your options and implement them to match your true needs will give the hats a bespoke feel and distinctive appeal.