It’s no secret that developing a public event from the ground up, and then putting it into action, can be both an exciting and stressful process. If you’re currently working on an event, and aren’t sure what to do or where to begin with the marketing aspects, then hopefully this guide will provide you with some ideas. Although these techniques can’t guarantee that people will come to your event, they can at least significantly improve your chances of having a successful one.
Cover Your Bases
When you’re setting up a public event, there are a few basic factors that should be taken care of before anything else. For instance, people need a place they can reliably go to the bathroom, and they’ll probably want food at some point as well. If you don’t take care of these services for them, then word-of-mouth probably won’t spread very far. If you’ve never served a large number of guests before, then you might want to look into a commercial beverage cart. Carts like the ones found at All Star Carts can store your food for easy access so that you can then sell it or distribute it at your event, like those commonly found at sporting events. If you’ve done an adequate job of providing people with food, and a place to relieve themselves, then you’re already on track to generating interest.
If you’ve taken care of the basics, then it’s time to think about digital marketing techniques. While it’s nice to put up fliers, the best way to get people talking is to develop a strong social media presence. Sites like Facebook and Twitter are great for spreading word-of-mouth about upcoming public events. Once you get a handful of people excited about your event, and talking about it online, it won’t be long before you’ve got an actual crowd coming to see what you have to offer.
Of course, it’s important to remember that the point of these kinds of events is to have fun and relax. Spending the day with people you wouldn’t normally see can be an interesting experience, and you can rest easy knowing that you’ve done the best job you could possibly do. Hopefully, by putting real effort into your event, you’ll be able to see just how special it can be to embrace your more social side.