It can be a bit bothersome, but it’s true that a lot of the articles that you come across will be targeted toward people who live in the United States and other countries. As someone who lives in and operates a website in Canada, however, you deserve to know how to promote your site just as anyone else does. Therefore, you could be wondering if there is anything different about SEO in Canada than in other places, but you might not be finding the answers that you are looking for.
Luckily, SEO in Canada is pretty similar to search engine optimization in other English-speaking countries and elsewhere in the world, but there are a few things that you should keep in mind if you are a Canadian who wants to operate a successful search engine optimization campaign.
Promote on Google.ca
Although some businesses can certainly benefit from appearing near the top of the search engine rankings on the American version of Google, you should definitely think about promoting your site on Google.ca. Then, fellow Canadians who use this popular search engine will be able to find your site. The ranking process is almost identical on Google.ca as it is on the American version of the site, but you will want to do your keyword research differently to ensure that you are choosing keywords that will rank well on that site as opposed to other versions of Google. The same is true for other search engines as well; you should do your research to help your site rank high on the Canadian version of each search engine.
Use Local Directories
When promoting your site, particularly if it is a brick-and-mortar business, you will want to choose local business directories for Canadians instead of those that are designed for people from other countries. You can also choose global business directories if you want to expand your reach.
Use the Right Form of English
As you already know, some words are used and spelled differently in Canada than they are in the United States and other English-speaking countries. Although you probably already use these spellings and such automatically, you should inform the people who you hire to write your content — if you do outsource some of this work — about the need to abide by these differences as well. Then, your site will look familiar rather than foreign to those who read it.
Consider Currency Differences
If you are going to be hiring a Canadian SEO Company to help you with some or all of your SEO campaign, you will have to think about currency exchanges. Dealing with individuals and companies from other countries can add extra costs and aggravations when you have to exchange currencies, so make sure that you add this excess into your budget. In fact, it is a good idea to hire a company for SEO in Canada that is based in your home country so that you don’t have to worry about this financial issue.
Although SEO in Canada really isn’t much different from SEO in any other place, keeping these things in mind will help you promote your Canadian site in the best way possible.