What makes a flyer design good or bad? This is one of the most important questions that London based businesses are forced to ask themselves. While there are numerous qualities that a flyer design should possess, focusing on the obvious pitfalls of flyer design will help your company remain relevant and stand among the crowd.
- Failing To Proofread
Any flyer that is designed for mass consumption must be proofread first. Sometimes, we can miss obvious mistakes, especially when we have spent a great deal of time designing a flyer and writing copy. Enlisting a second (and third) set of eyes to proofread your flyer and go over it with a fine tooth comb will keep you from putting out promotional materials that are rife with spelling and grammatical errors.
- Too Busy
A flyer design needs to be simple and easy to read. But companies often fall victim to the “more is more” strategy, when the opposite is true. Flyers should be designed with maximum readability in mind and must be easy for the consumer to comprehend. When the design is too loud and busy, this will serve to detract from the message that a business is trying to get across.
- Information Overload
There is no way to put every single piece of information about your company or business in one flyer. A common and obvious pitfall of flyer design is the inclusion of too much information. Put yourself in the shoes of a prospective customer and ask yourself if you are overloading with information that is not necessarily important. The average person who picks up a flyer does not wish to read an entire novel about your business.
- Omitting Critical Details
The only thing worse than providing too much information is not providing the correct information. If you omit critical details, this severely hurts a company’s chances of reaping the highest possible return on their investment. Locations, contact information, the date of a possible promotion, these all might seem like obvious details, but they are often omitted.
- Too Boring
A flyer should be designed with one clear objective in mind: getting the reader’s attention and holding it for as long as possible. Colours, font sizes and font styles are all very important aspects of top notch flyer design. Unless the flyer you create can be related to by all who see it, your distribution campaign will be unsuccessful.
Flyer design is arguably the most important element of any successful flyer distribution campaign. If you require more information about your company’s flyer design techniques, be sure to contact Letterbox Media as soon as possible. They will be happy to assist you with all of your design needs.